How this site handles your information

SG Heartland Guides publishes Yishun Air Conditioning Contractor Guide, an independent directory of air conditioning contractor businesses in Yishun. Most visits leave nothing personal with us at all. This page covers the cases that do: enquiry forms, attribution data, and the third-party services the site loads.

What we collect

We collect personal information only when you submit a form. A submission includes your name, email address, phone number, message, and any answers about the service or timing you selected. It also includes the page URL you were on and how you arrived at the site (the referrer and any UTM parameters), which we use to understand where enquiries come from.

Where form submissions go

When you submit a form, our lead-capture processor handles the submission and passes it to two parties: the business your enquiry concerns and the operator of this site. Nothing you submit is published on the site itself.

What the site stores in your browser

To keep attribution accurate, the site stores traffic-source details (referrer, landing page, UTM parameters) in your browser’s sessionStorage. This is first-party, lives only for the current browser session, and is not a tracking cookie: it never follows you to other sites and disappears when the session ends.

Analytics

This site may run Google Analytics and Google Tag Manager. Where analytics is enabled, those services may set cookies to measure visits and page use, under Google’s own privacy terms.

Services this site loads

Some page elements load from third-party services, which means those services see your browser’s requests (including your IP address): Google Fonts for typography, OpenStreetMap for map tiles, and Cloudflare Turnstile for spam protection on forms, when enabled. Each operates under its own privacy policy.

Information about listed businesses

Listings are built from public sources such as Google Business Profile reviews. What we keep is derived analysis: scores, summaries, and sentiment, never the raw review text itself. Businesses that want a listing corrected or removed can follow the listing policy.

Retention and your requests

Enquiry details are retained while they are needed to deliver and follow up the enquiry, and not longer than that purpose requires. You can ask for access to your information, or ask us to correct or delete it, by writing to hello@sgheartlandguides.com.